NYR2711 Posted December 15, 2020 Share Posted December 15, 2020 Because that advertising vertical is limited. It exists only during a broadcast. A sponsor logo baked into the corner of a jersey is infinitely more valuable because it's always there ?*in every video, every photograph, etc. In the same way it is when you build a sponsor bug into a logo. Why doesn't Home Depot just run more commercials during College GameDay? Because they're far more likely to penetrate the markets they're after with their logo built into the GameDay logo, which is adorned to the set, and also has a naming rights association. If you're looking to maximize advertising revenue, you don't look at the smallest stream available to you and just hope it's enough to fill your coffers. You look at what will actually produce real revenue, especially in a Covid environment in which gate sales, if they will exist at all, are going to be extremely mitigated. Im not saying Im against ads on jerseys, but at this point in time, with no fans in attendance and everyone watching strictly on TV, what better way to sell more ads than what I said as well. I mean if you keep flashing Home Depot on the glass, why not sell that as well? Link to comment Share on other sites More sharing options...
Phil Posted December 15, 2020 Author Share Posted December 15, 2020 They will. But that revenue will pale in comparison to the dollars to be made by selling a sponsored/ad on the jersey. Even the lower-end NBA teams are estimated to be earning $2.5 – 6 million annually for one, with the league's most watched teams like Golden State making upwards or greater than $20 million. Chase already has a significant sponsorship package with the Rangers that includes naming rights — I'm pretty sure they'd be on board with a double digit multi-million dollar deal to add their logo to the front of the jersey, too. And that's just one team. Toronto, Montreal, Chicago, etc. will probably also approach $10 million~ ranges. Link to comment Share on other sites More sharing options...
josh Posted December 15, 2020 Share Posted December 15, 2020 I hope the sponsor is Trump Hotels, just to spite all y'alls backing this horrible idea. Link to comment Share on other sites More sharing options...
Phil Posted December 15, 2020 Author Share Posted December 15, 2020 I'd laugh out loud. Tony D and Lemieux would be in heaven. Link to comment Share on other sites More sharing options...
Patrick Bateman Posted December 16, 2020 Share Posted December 16, 2020 Pretty much every company has moved towards a clean and minimalistic logo so it might actually look nice like some of the NBA jersey Link to comment Share on other sites More sharing options...
josh Posted December 16, 2020 Share Posted December 16, 2020 Pretty much every company has moved towards a clean and minimalistic logo so it might actually look nice like some of the NBA jersey spoken like a true corporate salesman. Link to comment Share on other sites More sharing options...
josh Posted December 22, 2020 Share Posted December 22, 2020 Omg they hope to get $15m total for this?? As a league, not an individual team? Link to comment Share on other sites More sharing options...
Phil Posted December 22, 2020 Author Share Posted December 22, 2020 Where are you seeing that number? That probably makes sense. Like the NBA, it'll be scaled by market. Rangers/Leafs/Habs will garner the most —*maybe $2 million each? Everyone else would be fractional relative to that scale. This is helmet placement, not jersey, so the advertising dollars they can expect are also fractional. Link to comment Share on other sites More sharing options...
Phil Posted December 22, 2020 Author Share Posted December 22, 2020 Link: Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk Link to comment Share on other sites More sharing options...
4EverRangerFrank Posted December 22, 2020 Share Posted December 22, 2020 I don't mind that helmet look as it's pretty innocuous and blends right in nicely. Over-done jerseys? Embedded company logos in the ice next? Be careful with that because not only is it distracting, it can get downright ugly too. Link to comment Share on other sites More sharing options...
Shane Falco Posted December 22, 2020 Share Posted December 22, 2020 Link: Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk I'm fine with this. Whatever helps the league keep going atm. It's not like the NHL is anywhere near euro league advertising. This is nothing. Link to comment Share on other sites More sharing options...
ThirtyONE Posted December 22, 2020 Share Posted December 22, 2020 If I wasn't specifically looking for it, I probably wouldn't even notice at first glance. Link to comment Share on other sites More sharing options...
Phil Posted December 22, 2020 Author Share Posted December 22, 2020 You likely won't notice Jersey ads either. Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk Link to comment Share on other sites More sharing options...
Long live the King Posted December 22, 2020 Share Posted December 22, 2020 You'd hardly notice or care about jersey ads if done like the NBA. And it's be far more lucrative, as the ad is printed on every jersey a fan buys vs. only being seen on the helmet during games or in print. Link to comment Share on other sites More sharing options...
4EverRangerFrank Posted December 22, 2020 Share Posted December 22, 2020 NBA appears to have gotten this right! A small ad on every jersey sold is way bigger than a helmet ad and if it's done like the NBA example above, would be a win-win for the NHL and fans. From afar the ad is not effective, but so often, the player is shown in close-up mode that the ad gets prime screen time and intimate viewing. Yeah, advertisers will pay a lot for that. Link to comment Share on other sites More sharing options...
Keirik Posted December 22, 2020 Share Posted December 22, 2020 Nope. Still don’t like it. Prefer it ad free. I understand the manufacturer one but nothing else. Just my opinion. Link to comment Share on other sites More sharing options...
Phil Posted December 22, 2020 Author Share Posted December 22, 2020 That preference will come at a significant cost -- likely a flat cap for the duration of the CBA. Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk Link to comment Share on other sites More sharing options...
Pete Posted December 23, 2020 Share Posted December 23, 2020 Link: Sent from my iPhone using Blueshirts Brotherhood mobile app powered by TapatalkThis is terrible. The NHL should give up their real estate. Link to comment Share on other sites More sharing options...
josh Posted December 23, 2020 Share Posted December 23, 2020 Where are you seeing that number? That probably makes sense. Like the NBA, it'll be scaled by market. Rangers/Leafs/Habs will garner the most ?*maybe $2 million each? Everyone else would be fractional relative to that scale. This is helmet placement, not jersey, so the advertising dollars they can expect are also fractional. https://www.tsn.ca/nhl-hopes-to-raise-15m-from-helmet-ads-1.1567030 NHL hopes to raise $15M from helmet ads According to Westhead, the Montreal Canadiens and Toronto Maple Leafs are targeting as much as $1 million deals for their sponsorships, while other clubs could be commanding less. 1 Link to comment Share on other sites More sharing options...
Phil Posted December 23, 2020 Author Share Posted December 23, 2020 Gotcha, thanks. This makes sense, to me. It's helmet placement, not jerseys or pants, so it's going to be a mitigated net. Link to comment Share on other sites More sharing options...
Keirik Posted December 23, 2020 Share Posted December 23, 2020 That preference will come at a significant cost -- likely a flat cap for the duration of the CBA. Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk See my thought on this is that while I agree, I think the players will just have to take less money. It is what it is. If the entire league is cash strapped we arent going to see any teams long term just buying up all the talent or anything. There just will be a newer norm in my opinion about what are acceptable contracts for ufa or rfa players and the like. You’re already sort of seeing it now. I don’t want less revenue per say, but i don’t want the integrity ruined either. I’m more worried about what happens when this is over. Are they going to remove ads saying they don’t need that extra revenue? No way. What happens when next offseason they are offered more money for advert 2 or 3 and they still are in flat cap land? I just don’t like opening up Pandora’s box so to speak. Link to comment Share on other sites More sharing options...
josh Posted December 23, 2020 Share Posted December 23, 2020 Yeah let’s be honest, this is a scheme so the rich can stay rich. This isn’t saving jobs. That’s a BS line to feed the sheep. Owners saw this as an opportunity that will lead to jersey ads and pounced. Link to comment Share on other sites More sharing options...
Phil Posted December 23, 2020 Author Share Posted December 23, 2020 The players are going to owe the owners probably half a billion dollars. What's 50% of HRR when the gate revenue is zero? Link to comment Share on other sites More sharing options...
Karan Posted December 23, 2020 Share Posted December 23, 2020 People will get used to this a couple months into the season and it'll be a dead issue. Link to comment Share on other sites More sharing options...
siddious Posted December 23, 2020 Share Posted December 23, 2020 People will get used to this a couple months into the season and it'll be a dead issue. Exactly what I was thinking. will be the same thing with the jerseys as long as its tastefully done. Link to comment Share on other sites More sharing options...
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